Arsenal FC

Sportswise have been engaged by Arsenal FC to run a range of research projects ranging from membership research to corporate catering assignments ahead of their move to the Emirates Stadium.

We have deployed a number of different methodologies for the club including on-line research through to tele-depth interviews that allow us to get beneath the issues they face and deliver concise and actionable research output.

Our Work

1. Detailed briefing meetings with club and partner representatives to set
    key objectives for research.

2. Design of detailed survey approach and content:

- catering: menu options, preferences, price evaluation

- members: reasons for lapsed membership, interest in alternative   
  membership

3. Management of all fieldwork stages including tele-depth interviewing and
    online set up. Use of expert Business-to-business interviewers for Club Level
    survey

4. Debrief of results to different target audiences