Guinness Premiership Fan Survey

Guinness Premiership

Premier Rugby engaged Sportswise to manage their biennial fan survey consultation. For the first time, the 2006 Guinness Premiership Fan Survey was web based and over 12,000 supporters completed the questionnaire, making this Premier Rugby Fan Survey the largest of its kind in the world.

Our Work

1. We met and discussed the survey objectives with Premier Rugby and set
objectives for the work

2. We consulted with Premiership clubs on the customer questions they need
answered and help build a concise survey questionnaire for Premier Rugby

3. We managed the survey through to delivery of results and implications and
delivered a customer experience report to each Premiership club.

www.guinnesspremiership.com

The Feedback

The size of the Premier Rugby Fan Survey has tripled this year and we now believe we have the largest supporter survey in world rugby.

Support for Premiership rugby has grown massively in ten years and by asking our supporters how we are doing, we hope to keep growing and delivering the same levels of satisfaction for years to come. Premier Rugby, Chief Executive, Mark McCafferty