Surrey County Cricket Club

The Brit Oval is associated with historic test and county matches. Surrey County Cricket Club engaged Sportswise to conduct a brand audit to help understand the strengths and weaknesses of the organisations branded assets. The survey was to be conducted across the club’s key stakeholder communities, including members, attenders, sponsors, local authority, suppliers and journalists.

We designed a two-phased research project that included qualitative focus groups and online interviewing.

Our Work included:

1. A detailed proposal in response to detailed SCCC brief - we specified a
    two-stage research approach to meet the needs of SCCC.

2. Expert moderation of 4 focus groups including all recruitment of target
    respondents and expert moderating services. All groups were held at the Brit
    Oval

3. Management of online research from survey design through to analysis
    of results and liaison with client design agency

4. A Workshop session to disseminate research results to SCCC and client
    design agency.

5. The research contributed to a reappraisal of the organisations branded
    assets and their presentation priorities.