FLi Brand / Product Development
FLi, the interactive arm of the Football League commissioned Sportswise to run a two-staged research project including an online survey and an online user forum. The objectives of the work was to deliver benchmark user data across all official websites under the FLi banner and then to provide specific insight on product, brand and areas for development.
Sportswise designed and hosted an online survey and captures more than 4000 survey responses. The initial survey covered:
Stage 1 : Online survey
- Usage behavior
- Attitude and opinion towards club sites
- Price sensitivity for subscription
- Satisfaction and value for money
Stage 2 : Online Forum
Sportswise set up an online forum and invited 30 stage 1 participants to a more detailed discussion on:
- Brand design
- Products for development
- Barriers to adoption
